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Silvia Tedeschi

Silvia Tedeschi is a PhD student in Management of Digital Transformation at IMT School for Advanced Studies Lucca, with a background in Industrial Engineering and Management.

Her research focuses on Innovation Management and New Product Development, with a particular emphasis on the phenomenon of Over-Featuring (OVF) in the New Product Development (NPD) process. Through a series of experiments, she aims to provide empirical evidence to support the development of actionable strategies for managers to enhance decision-making, mitigate project risks, and foster the creation of consumer-centric products.